The Great Hack (US, 2019)

Pod person takes over planet

The Great Hack tells an essential tale of the corruption of, the already wonky, democratic process; however it does so in such an incompetent way the detail is lost in the broad sweep. It could be that the complexity of Cambridge Analytica’s debasement of the democracy is so complicated that a two-hour documentary will only be able to offer a vague impression. However, I think the decision to structure the information via two individuals, the admirable David Carroll and the conflicted Brittany Kaiser, has compromised the film. I’m not a fan of ‘expository’ documentaries, which employ an omnipotent ‘voice of god’ voiceover to anchor the meaning, but in this case it was probably the only way to ensure understanding.

However, the film has been well reviewed, The Guardian gave it five stars, and my difficulty with it may be because, having followed Carole Cadwalladr’s diligent reporting, I knew most of the content. In other words, I’ve now got my own way of understanding what happened. That said, there are moments where the documentary is opaque: for example, when a top executive of Cambridge Analytica talks about his devastation when C4 news reported Alexander Nix’s mendacity: was he devastated because his boss lied or because the company was about to go up in smoke? Steve Bannon gets a sound bite but the links between him, Farage, Trump and the Mercer family are not dealt with. The only thing I learned was that Cambridge Analytica had also screwed the 2010 election in Trinidad and Tobago..

Tech companies’ hegemony over information is a key issue of our time. The fraudulent Leave.EU has been under investigation for over a year by the Metropolitan Police and the chances of Banks, Wigmore, Bilney and co. being held to account have greatly diminished given the British Cabinet is now constituted with many of those implicated with the lies used to prise the UK out of the EU.

One sane response to The Great Hack is to get rid of your Facebook account (as I did over a year ago). PM Johnson is already using the platform to gain information prior to disseminating propaganda during the next election. It would be great to know how many people watch the film to try and assess its impact but Netflix is now also a tech company and the only time it releases figures are for PR purposes. The next General Elections in western countries are all going to be key for if the right consolidates its power then the tech companies will have no regulation to fear and authoritarianism will rule while the planet burns.

 

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